Posts Tagged ‘Social Shopping’
For my wedding, I knew I wanted my best friends to be my bridesmaids. Unfortunately, everyone was scattered across the globe, but I was determined not to let distance get in the way of shopping for bridesmaid dresses together. A plan was quickly established over email: we’d each surf the web for potential dresses for the group. Then, we’d discuss all the dresses and pick the best one to order.
Simple enough, right? However, we soon found ourselves buried in our email inboxes. Everyone in my bridal party spent hours writing countless emails about cute dresses they found and wasted even more time piecing the mish-mash of communications together. As a busy professional, I was very quickly getting overwhelmed and simply could not afford to spend so much time deciding on dresses! So, in the midst of all the confusion, I scrapped the plan. I quickly went to a bridesmaid dress retailer website and bought everyone the first nice dress I found. (It was an Alfred Angelo bridesmaid dress, because the website was sorted alphabetically by designer). Luckily, it was a cute dress, and my bridesmaids looked fabulous.
After my wedding, I kept thinking there had to be a better way for bridal parties to browse and shop together for wedding apparel. Furthermore, I knew I was not the only bride out there with a scattered bridal party. So, last year, one of my bridesmaids and I left our jobs to build a website called Shiny Orb, a comparison shopping website for bridesmaid dresses and other wedding apparel. With over ten thousand dresses from more than three hundred designers, Shiny Orb has a huge selection that covers all styles, including many non-traditional and trendy wear-again bridesmaid dresses.
I’m excited to announce that today we’re opening up Shiny Orb Dressing Rooms, a social shopping platform to make it easy and enjoyable for brides and bridesmaids to browse and shop together. With a Shiny Orb Dressing Room, a bridal party can add any of the thousands of dresses on the site to the room, and everyone in the party can comment and chat about these dresses at their convenience. We’ve already heard some great things about this feature from our group of beta testers, so we really think it’s going to be something brides will love!
Elizabeth Yin is a co-founder of Shiny Orb, a comparison social shopping site for bridesmaid dresses and wedding apparel. She previously worked at Google as a product marketing manager and has been building websites since high school. Elizabeth hails from the San Francisco Bay Area, where her friend and bestselling 3-book Anti-Bride co-author Carolyn started this all.