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Posts Tagged ‘Lookaroo’

GreenGlamGo eco-friendly fashion app!

Soon power shopping may have far less to do with what’s in your wallet than what’s on your phone, thanks to the increasing number of applications for mobile devices that combine fashion and shopping with imaging tools and social media.

“Shopping has always been a very social and interactive experience,” says Prosenjit Sen, CEO of the VIZL iPhone app.

And from the looks of it, shopping and fashion consumption are only going to continue in that direction. Helping things along are new and notable style-minded apps from Bay Area companies. They offer handheld tech tools tailored to everyone from casual fans of fashion to boutique-hunting travelers, street style enthusiasts, personal stylists and eco-friendly fashion fans and are available on devices ranging from the iPhone and iPad to Nokia smart phones.


A Nokia Open Screen Fund grant recipient in 2010, this app connects shoppers with new and notable eco-friendly apparel and accessories.

Launched: March 2011

Based in: San Francisco

Download it: To make greening your closet easier.

Best for: Finding new names in the sustainable style realm.

Most fashionable feature: An option to go directly to the designer’s site to purchase.

Available on: Select Nokia smart phones

Cost: Free


Organize and tag outfit shots, street style snaps and other fashion images in one place, create personal lookbooks and share via social media.

Launched: May 2011

Based in: San Francisco

Download it: Before your next style-centric photo fest.

Best for: Keeping fashion-minded images organized on your phone.

Most fashionable feature:

A detailed lookbook tool for cataloging and grouping


Available on: iPhone

Cost: Free

Fashion Nomad

This made-for-travelers app curated by an editorial team with fashion industry connections guides users to choice shops in cities around the globe.

Launched: June 2010

Based in: San Francisco

Download it: Before your next trip to New York, Paris or Shanghai, among other cities.

Best for: Mapping out fashion-forward

boutiques while exploring a new city.

Most fashionable feature: A “near me” option that populates a map with recommended shopping destinations based on your location.

Available on: iPhone

Cost: $1.99 for one city guide

Catalog Spree

Traditional catalogs go digital with this app, which allows shoppers to buy directly from retailers and share finds with your social media networks.

Launched: April 2011

Based in: San Francisco

Download it: To shop the latest from companies such as Nordstrom, Serena & Lily, Gump’s, Filson, DwellStudio and others.

Best for: Enjoying an old-school catalog browsing

experience without the excess paper.

Most fashionable feature: Sophisticated search that quickly sorts items by color, cut, fabric and visual details.

Available on: iPad

Cost: Free


Take pictures of items while you shop and mix them with images from your existing wardrobe while scoping deals from online retailers with this app.

Launched: March 2011

Based in: San Francisco

Download it: To ponder your closet contents while on Muni.

Best for: Finding current deals from Bay Area online retail partners such as, Lombardi Sports,

Bobbepin and Revelation by ME.

Most fashionable feature: A

drag-and-drop wardrobe mixer for displaying images of items and

creating looks.

Available on: iPhone, iPod and iPad

Cost: Free


The fashion school’s app offers school news and events alongside industry trend reports, reviews and student-produced content.

Launched: June 2011

Based in: San Francisco, Los Angeles

Download it: To feel like a fashion student.

Best for: Keeping up with the latest from the school.

Most fashionable feature: News feeds featuring student street style shots.

Available on: iPhone

Cost: Free

By Lorraine Saunders, San Francisco Chronicle

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