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Posts Tagged ‘Groupon’

Venpop offers retailers the best way to reward loyal fans and follower…

Seattle, WA, August 11, 2011 – Traditionally brands have turned to deal platforms such as Groupon, RueLaLa, and Gilt to gain customers. The large audiences of these deal platforms appeal to retailers and in the immediate does result in sales. However, the sales are often at a loss for the retailer and they rarely, if ever, result in loyal customers. A recent study from Rice University explains, “That out of 150 Groupon customers, 33% lost revenue on the deal and another 66% barely broke even.” To gain loyal fans, brands should forgo offering deals that only appeal to deal-hunters and instead look to reward their repeat customers. Venpop’s social group deal platform allows retailers to share exclusive deals with those who deserve it most; their loyal customers.

Venpop, unlike traditional deal platforms, lets retailers offer their fans and followers what their fans and followers want most; exclusive offers from the brand they are loyal to. Offers can be both flash-sale goods and/or coupons for in-store or online purchases. Venpop combines this with the ability to target specific offers by location, categories, and times of the day or week. Such deals are available only to current customers, fans, and followers of the brand. Retailers can further incentivize their fans by offering customer referral bonuses and by making it easy for fans and followers to share brand deals on social networks.

“We believe there are many different ways to reward and engage your loyal fan base that goes beyond the traditional discount coupon.  We designed a platform that would enable a variety of scenarios from an exclusive pre-sale of a new collection to a two-hour deal for an in-store special.   It’s all about enabling our retail customers to engage and reward their customers.” Says, Max Ciccotosto, CEO of Venpop.

The Venpop Social group offering is available now to Venpop customers. Current retailers using the social group deal application include designer Amanda Pearl, novelty gift supplier Karma Kiss, and eco-friendly retailer Green Feet.

About Venpop

Venpop is the leading social commerce platform that easily and effectively enables retailers to market their products on social networks like Facebook and Twitter. Venpop combines this with the ability to target specific offers by location, category, and time of day. Advanced analytics provide insights on how and where customers are engaging with the retailer’s products, allowing for valuable, instant feedback. The Venpop’s social deal offering is part of the Venpop Social Commerce platform, which quite simply lets retailers leverage social media marketing in one easy, effective, and affordable solution.

Venpop
offers
retailers
the
best
way
to
reward
loyal
fans
and
followers
Seattle,
WA,
August
11,
2011

Traditionally
brands
have
turned
to
deal
platforms
such
as
Groupon,
RueLaLa,
and
Gilt
to
gain
customers.
The
large
audiences
of
these
deal
platforms
appeal
to
retailers
and
in
the
immediate
does
result
in
sales.
However,
the
sales
are
often
at
a
loss
for
the
retailer
and
they
rarely,
if
ever,
result
in
loyal
customers.
A
recent
study
from
Rice
University
explains,
“That
out
of
150
Groupon
customers,
33%
lost
revenue
on
the
deal
and
another
66%
barely
broke
even.”
To
gain
loyal
fans,
brands
should
forgo
offering
deals
that
only
appeal
to
deal-­‐hunters
and
instead
look
to
reward
their
repeat
customers.
Venpop’s
social
group
deal
platform
allows
retailers
to
share
exclusive
deals
with
those
who
deserve
it
most;
their
loyal
customers.
Venpop,
unlike
traditional
deal
platforms,
lets
retailers
offer
their
fans
and
followers
what
their
fans
and
followers
want
most;
exclusive
offers
from
the
brand
they
are
loyal
to.
Offers
can
be
both
flash-­‐sale
goods
and/or
coupons
for
in-­‐store
or
online
purchases.
Venpop
combines
this
with
the
ability
to
target
specific
offers
by
location,
categories,
and
times
of
the
day
or
week.
Such
deals
are
available
only
to
current
customers,
fans,
and
followers
of
the
brand.
Retailers
can
further
incentivize
their
fans
by
offering
customer
referral
bonuses
and
by
making
it
easy
for
fans
and
followers
to
share
brand
deals
on
social
networks.
“We
believe
there
are
many
different
ways
to
reward
and
engage
your
loyal
fan
base
that
goes
beyond
the
traditional
discount
coupon.
We
designed
a
platform
that
would
enable
a
variety
of
scenarios
from
an
exclusive
pre-­‐sale
of
a
new
collection
to
a
two-­‐hour
deal
for
an
in-­‐store
special.
It’s
all
about
enabling
our
retail
customers
to
engage
and
reward
their
customers.”
Says,
Max
Ciccotosto,
CEO
of
Venpop.
The
Venpop
Social
group
offering
is
available
now
to
Venpop
customers.
Current
retailers
using
the
social
group
deal
application
include
designer
Amanda
Pearl,
woman
specialty
store
Yoga
Accessories,
novelty
gift
supplier
Karma
Kiss,
and
eco-­‐friendly
retailer
Green
Feet.
About
Venpop
Venpop
is
the
leading
social
commerce
platform
that
easily
and
effectively
enables
retailers
to
market
their
products
on
social
networks
like
Facebook
and
Twitter.
Venpop
combines
this
with
the
ability
to
target
specific
offers
by
location,
category,
and
time
of
day.
Advanced
analytics
provide
insights
on
how
and
where
customers
are
engaging
with
the
retailer’s
products,
allowing
for
valuable,
instant
feedback.
The
Venpop’s
social
deal
offering
is
part
of
the
Venpop
Social
Commerce
platform,
which
quite
simply
lets
retailers
leverage
social
media
marketing
in
one
easy,
effective,
and
affordable
solution.
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