Who is the Anti-Bride and why is she gaining ground on the multi-billion dollar “wedding industrial complex?” She is someone who is frustrated by the cookie cutter bridal options out there. She thinks for herself, has a good sense of fashion, and is willing to question that sacred cow known as the traditional wedding.
She’s adventurous and gutsy. She’d rather spend her money on a deliciously long expedition in a far away place (with fabulous and fashionable gear) than a complicated wedding. But don’t think she’s not having fun and going shopping! She’d rather spend her money on what she wants and believes in (and not what traditional retailers tell her to buy).
She’s an interesting and rare bird who might want to meet you. If you have a product or service that you think our special lady might like, don’t hesitate to contact us. We’re always combing the globe for exceptional products, ideas and partners to bring the best that life has to offer, and to help make our readers wedding adventure a truly out-of-the-box experience.
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Anti-bride readers are:
Over 95% female
70% are between the ages of 20 and 30
87% are college educated
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